Easter Spending Habits

Easter is tomorrow and what better way for an investor to look at it is there than by looking at consumer spending habits!

Here are the juicy statistical projections for Easter 2011 by the National Retail Federation:

  • the average consumer is expected to spend $131.04 on everything from candy to clothes – up from last year’s $118.60 but not quite to pre-recession levels
  • Total spending on Easter related merchandise is expected to reach $14.6 billion
  • Candy will account for $2.1 billion in sales
  • Food will account for $4.5 billion in sales
  • The average celebrant will spend $21.51 on colorful new apparel, up from last year’s $19.03 and totaling $2.4 billion in sales
  • Consumers will spend an average of $9.02 on flowers, $8.00 on decorations and $6.79 on greeting cards
  • Children looking forward to a visit from the Easter bunny this year are in for a treat: spending on gifts will reach an average of $19.89, totaling $2.2 billion

It looks like there is plenty of money to go around for Easter activities. Have a happy Easter!

2 Responses to “Easter Spending Habits”
  1. Jessica says:

    Normally I spend quite a bit of money at Easter on my 2 kids but this year I barely spent anything. I guess I let the investors down this holiday. I’ll have to make up for it by spending extra at Christmas.

    • Gian Sorreta says:

      I didn’t spend much for Easter either, but then again I don’t have any kids yet :) I may buy some discounted Easter candy though…

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