I spend a lot of money on my dogs

It was last summer when my wife and I were watching this little 10 year-old opera singer on the show America’s Got Talent when the host asked the little girl what she would do with a million dollars. I turned to my wife and I exclaimed in my best 10-year-old girl impression, “If I won a million dollars I would buy a million dollars worth of puppies!” I then had this image in my head.

Now I was mostly-joking.

I do love puppies, and I spend a lot on my dogs.

Let’s just see some of the things that I and many others spend money on for dogs:

  • Vet bills

    Teddy kimono

    Teddy begging to get out of his kimono

  • Pet Food
  • Pet Treats
  • Toys
  • Crates
  • Dog hiking backpacks
  • Dog-sitters
  • Dog tooth brushes/toothpaste
  • Dog nail clippers
  • Dog hair brushes
  • Pooper Scoopers
  • Dog Kimonos from Japan (it was a gift!)

I don’t have any issues spending on my pets. I feel like they are additional members of the family. I spoil them rotten.  So like many of my stories, where am I going with this? This is yet another opportunity that can be realized by just taking a step back and examining our own behaviors simply as they are.

Consider that we have been in an economic recession for the last few years. Now take a look at these numbers:

Total U.S. Pet Industry Expenditures

Year                 Billion

2010                 $47.7 Est.

2009                 $45.5

2008                 $43.2

2007                 $41.2

2006                 $38.5

2005                 $36.3

2004                 $34.4

2003                 $32.4

According to the 2009/2010 National Pet Owners Survey, 62% of U.S. households own a pet, which equates to 71.4 millions homes

In 1988, the first year the survey was conducted, 56% of U.S. households owned a pet as compared to 62% in 2008

Want to know the REAL recession proof industry? It is the pet industry. Even as people are losing homes and jobs, the industry continues to grow by the billions. Add the fact that people are waiting longer than ever to have kids and you have an environment to see it grow even more.

Just for fun, let’s take a look at a store I often shop at:

PetSmart stock

At least this time I can say my wife and I have taken advantage of this. What are you going to do?

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