ME 2.0 Book Review
When I was young and learned what a job was and that people had to apply for them, I was taught that a curriculum vitae, or a resume, was the gold standard for embodying a parson’s life and qualifications. If something was not on a person’s resume, then essentially it never happened.
Things have changed dramatically since then. Today, modern technology brings us lightning fast information and powerful and in-depth searches from search engines such as Google. Social media networks share billions of pieces of data between people every day. In fact, the level of detail gathered from these searches and social media can reveal intimate details of a person’s life without their prior knowledge or approval.
No longer are people limited by short resumes. Online resumes and portfolios are becoming more and more common. In fact many employers now routinely “Google” potential employees for standard background checking.
ME 2.0: 4 Steps to Building your Future, a personal branding book by Dan Schawbel, embrace these new technological realities and reveals new and creative ways to fully utilize the age of social media and searching.
This is actually the updated version of the original ME 2.0 originally released in 2009. Let me tell you, he added a lot of updates.
He covers most of the most popular social media platforms such as Facebook, LinkedIn, and blogging and provides invaluable tools and guidelines to handle each platform to their fullest potential. He covers the concepts in great detail of finding and creating your personal brand. His updates are so recent he even makes references to Justin Bieber. His material is very current and also specifically applicable with today’s generation Y.
Schawbel puts his concepts into very simple terms that even non-tech savvy individuals will not have any issues following along. His main focus is this: It’s not who you know anymore. It’s who knows you. He reveals his rules on how to get people to know you.
There is no such thing as privacy on the internet anymore. While you cannot control what decisions people make about you, you can control what they see, and this is your opportunity to create those lasting first impressions.
For me personally, the concepts of personal branding were quite new to me and almost a little frightening. I did not realize how elementary a concept it really is. It is something that I subconsciously do every day, and this book reveals how you can take control of your brand, and your destiny.
As a person that is more tech savvy than average, while the concept of personal branding was new, many of the platforms he writes about is not new to me, so certain sections in which I already had extensive knowledge proved not as useful. However, as a whole Schawbel provides adequate and clear information that most will be able to enjoy and put into practice.